LA 2020

Will Rodeo Drive and the Golden Triangle Ever Come Back?

I read in Apparel News on how business was booming on Rodeo Drive. Sales they said were double what they were last year at this time.

That’s probably true. But they omitted one very key fact. A year ago all of the stores on Rodeo Drive were completely closed. Any sales would be an improvement.

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I noticed a heavy bias in the article geared toward convincing people they should lease the properties in the area. Perhaps that was why the glowing report on business conditions.

On a drive through the Golden Triangle I found the opposite to be true. I was doing it to post as a video on some of the fun places to visit in Los Angeles now that the world is opening up again. But as I started to drive the area, I couldn’t help but notice how empty the streets and the sidewalks were.

Beverly Hills is known for having some of the worst traffic in the Los Angeles area. Look in the video, which was filmed on a Friday afternoon in May 2021. There are hardly any cars on the road!

I won’t dig into statistics here. I’m just showing you what I saw with my own eyes vs what mainstream media is saying. Things are not booming in the Golden Triangle. There are countless reasons for that too. Despite Biden’s promise to “Build Back Better” and the glowing reports put out by the administration, the economy is not doing well. Gas prices are skyrocketing. Lumber almost costs more than precious gems. Overall inflation is the highest it’s been in decades. And all of this is happening at a time when most people are hurting bad financially from the extended lockdowns, business closures and layoffs.


Apparently the crunch has also had a profoundly negative impact on the well to do also.

The bright spot is that there is no better time to go shopping in the Golden Triangle. There is no fighting traffic and parking is a snap.

We can help by doing what we can to support the smaller local restaurants and boutiques in the area… and by demanding honesty, transparency and integrity from our elected officials. Things are just too far off the rails and there is truthfully no justification for it.

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